Monthly Recurring Revenue
vs last month
Annual Recurring Revenue
vs last year
Logo Churn Rate
vs last month
Net Revenue Retention
vs last quarter
Customer Lifetime Value
vs last month
Customer Acquisition Cost
vs last month (improved)
LTV:CAC Ratio
benchmark: 3:1
Avg Revenue Per User
vs last month
MRR Growth
Monthly recurring revenue over time
+12.4% YoY
MRR Breakdown
New MRR
$84,700
Expansion
$31,550
Contraction
-$5,200
Churned
-$18,400
Net MRR Change+$92,650
Churn Rate Trends
Logo vs Revenue churn over time
-0.6% MoM
Churn Breakdown
Voluntary Churn2.4%
Involuntary Churn1.4%
Revenue Churn2.7%
Total Logo Churn3.8%
Industry benchmark: 5-7% annually (0.4-0.6% monthly)
CAC by Channel
Customer acquisition cost breakdown
Channel Performance
Referrals
Best performing
$78
-13% vs target
Content
Organic growth
$142
+18% vs target
Social Media
High volume
$196
+9% vs target
Paid Search
Needs optimization
$284
+14% vs target
Cohort Retention Analysis
Monthly retention rates by signup cohort
Excellent (>80%)
Good (60-80%)
At Risk (<60%)
| Cohort | Month 0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 2025 | 100% |
92% |
87% |
83% |
79% |
77% |
75% |
74% |
72% |
71% |
- |
| Dec 2024 | 100% |
91% |
85% |
81% |
78% |
75% |
73% |
71% |
70% |
- |
- |
| Nov 2024 | 100% |
90% |
84% |
80% |
76% |
74% |
72% |
70% |
- |
- |
- |
| Oct 2024 | 100% |
89% |
83% |
78% |
74% |
72% |
70% |
- |
- |
- |
- |
Daily Active Users
DAU trend over time
Feature Adoption
Core Analytics98%
Custom Reports72%
API Access64%
Team Collaboration58%
Mobile App45%